Are you so determined to block the perceived spam from your peers that you are missing transactional emails?  Blacklist carefully.  The email you send to your spam folder may have important information.

Scenario 1.  Agent Smith sent me an email about his broker’s open that was totally out of my normal selling area.  Rather than opting out I just blocked his emails.  It was quick and efficient.  Two months later Agent Smith sent me a inquiry on a property I had listed that could have resulted in a full price sale for my seller.  I never saw it.  It was in my spam folder.  The property sold at 90% of list price.

Scenario 2.  Agent Jones was sending me an email every time she listed a property.  Hello, I use Paragon and have my buyers on Auto-Emails.  This was a waste of my time.  I followed the unsubscribe process at the bottom of one of her emails.  At the office meeting a few weeks later another agent was bragging about the awesome deal he had gotten for one of his buyers.  It was the house my buyer wanted, but was already contingent when my buyer and I got out there.  This agent had looked at the spam I blocked and had his buyer out right away to see the property.

How much time do we really spend deleting unnecessary emails?  Two minutes a day?  Three?  Five?  Is deleting them by hand a better business practice so that you don’t miss anything important?  It is your call!

You’ve Got Spam: How to “Can” Unwanted Email